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OTT Mobile & TV Apps · Case Study

OXOO — Movie, web series & live TV streaming apps for Android, iOS and TV

How SpaGreen Creative shipped OXOO — a cross-platform OTT mobile app suite with native Android, iOS and Android TV builds, subscription + ad monetisation, and a single CMS that powers every screen.

  • 3Native platforms (Android / iOS / TV)
  • 99.9%Playback success rate
  • 12k+Concurrent viewers tested

Trusted by 8,200+ businesses across 110+ countries · NDA on request · Reply in under 24h

IndustryMedia, OTT & entertainment
RegionGlobal
Timeline10 months end-to-end
EngagementProduct build (in-house product)
PlatformsAndroid · iOS · Android TV
Core stackLaravel · Kotlin · Swift · ExoPlayer · AWS
Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting
Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting
The challenge

Mobile-first audiences expect native apps, not mobile web

For most streaming brands today, mobile is >70% of viewing time. Mobile web is a fallback, not a strategy. The question for a new OTT operator is which native stack to invest in first, how to keep the experience consistent across Android, iOS and TV, and how to monetise both subscribers and free-tier viewers without rebuilding the player three times.

OXOO answers that brief: native Android (Kotlin), native iOS (Swift) and Android TV builds powered by a single Laravel CMS, sharing one subscriber identity, one catalogue and one monetisation engine across screens.

Our approach

Native per platform, unified at the API

We resisted the temptation to ship a single hybrid app. Native Kotlin on Android and Swift on iOS gave us a player that respects platform memory pressure, a navigation pattern that feels native to each store, and the latitude to ship Picture-in-Picture, Chromecast, AirPlay and background audio properly — not as hacks.

Behind every screen sits one Laravel API with a unified catalogue, subscription billing, entitlement checks and analytics. A change in the CMS — a new collection, a price tier, a banner takeover — propagates to every device class without a code push. That’s the difference between an OTT product an operator can run, and a project they have to babysit.

Engagement details

Our Solution

Cooperation Model

OXOO is a cross-platform OTT mobile and TV app suite built end-to-end by SpaGreen Creative — sold as a one-time licence with native Android, iOS and Android TV source.

Team

1× UI/UX Designer1× Android Engineer (Kotlin)1× iOS Engineer (Swift)2× Backend Engineers (Laravel)1× QA Engineer1× Product Manager

Methodology

Agile with cross-platform parity reviews each sprint. Every feature shipped on Android and iOS in the same release, with TV following one sprint behind to absorb learnings.

Tools

FigmaAndroid Studio · XcodeLaravelMySQL · FirebaseGitHub ActionsTrelloPostman

Technologies

Laravel CMS & APIKotlin (Android phone & TV)Swift (iOS)ExoPlayer · AVFoundationChromecast · AirPlay · PiPFirebase Auth · FCM · CrashlyticsAWS S3 + CloudFront + MediaConvertIn-app purchase + Stripe billing

Timeframe

10 months from CMS architecture and native app development through to app store publishing, ASO and post-launch optimisation across three platforms.

Cross-platform performance

What OXOO delivers across native app deployments

Aggregated player telemetry from production OXOO deployments running on standard cloud infrastructure.

99.9%Playback successFirst-frame <2s, <0.5% rebuffer ratio
3Native platformsAndroid, iOS and Android TV from one CMS
4.6★Avg app store ratingAcross active OXOO-powered deployments
−38%Customer acquisition costVs. running separate web-only streaming brand
Outcomes & constraints

Results

Key Achievements

  • Shipped native Android, iOS and Android TV builds from a single CMS
  • Integrated Chromecast, AirPlay, Picture-in-Picture and background audio
  • Subscription, ad-supported and rent/buy monetisation in one engine
  • Live TV channels with EPG and DVR rewind alongside VOD catalogue
  • App store success: 4.6★ average rating across active deployments

Challenges

  • Keeping Android, iOS and TV experiences identical without code drift
  • Passing Apple App Store review for streaming + IAP billing
  • Optimising playback memory on low-end Android devices
  • Designing TV navigation for remote-control input, not touch

We launched on three platforms in one campaign and the press picked us up as ‘the only new indie streamer with a real TV app.’ That single line was worth more than our paid acquisition that quarter.

FounderIndependent Streaming Service · Verified deployment
4.8/5
Launching a streaming brand?

Ship a Netflix-style OTT app suite for Android, iOS and TV.

Talk to a senior streaming engineer. We’ll review your catalogue, monetisation plan and TV strategy, and quote a fixed-price build in 24 hours.

  • Native Android · iOS · Android TV
  • Subscription · TVOD · AVOD in one engine
  • Chromecast · AirPlay · PiP supported
  • Single CMS across every screen

Trusted by 8,200+ businesses · 110+ countries · NDA on request · Free quote in 24h

Buyer FAQ — OTT mobile apps like OXOO

OXOO is a complete OTT mobile and TV app suite — native Android (Kotlin), native iOS (Swift) and Android TV — backed by a single Laravel CMS, with subscription billing, ad-supported tiers, transactional rent/buy, live TV channels and a VOD catalogue.

Streaming is the worst-case scenario for cross-platform tooling: aggressive memory pressure, OS-level player APIs (ExoPlayer / AVFoundation), platform-specific features (PiP, Chromecast, AirPlay) and store-review scrutiny. Native investment pays back in retention, performance and store ratings.

A white-label OXOO deployment with your branding, content seeding, IAP setup, app store assets and store-review handling typically goes live in 6 to 10 weeks across all three platforms. A custom OTT app suite takes 16 to 26 weeks.

All three: subscription (SVOD) with multiple tiers, transactional (TVOD), and ad-supported (AVOD) with pre-roll, mid-roll and post-roll. Apple IAP, Google Play Billing, Stripe and regional gateways are integrated; subscription state syncs across devices.

Yes — properly, on native APIs, not as hacks. Chromecast (Android), AirPlay (iOS), Picture-in-Picture and background audio are first-class features. Apple TV and Roku apps are available as a separate engagement on top of OXOO.

Yes. OXOO is built to current store guidelines including IAP-only digital subscriptions on iOS, age-rating compliance and metadata requirements. SpaGreen handles store submission, review responses and re-submission if reviewers request changes.

Yes. Live channels can be ingested via RTMP/HLS from any encoder, with EPG (programming guide), DVR rewind and concurrent-viewer limits per subscription tier. Live and VOD share the same catalogue, billing and analytics.

CodeCanyon licence is a few hundred dollars. White-label OXOO deployments by SpaGreen start at $5,800 USD. Fully custom OTT app suites with original-content workflows, multi-region CDN or advanced DRM are scoped per project and typically land between $25,000 and $90,000.

Can we help you with an OTT mobile project?

Whether you want a re-deployment of OXOO or a fully custom OTT app suite, SpaGreen Creative ships native, store-ready apps that launch on day one and scale with your catalogue.

Contact SpaGreen Creative