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OTT, Live TV & Video Streaming · Case Study

Flixoo — a Netflix-grade OTT & live TV platform for web, Android and smart TV

How SpaGreen Creative shipped a next-generation OTT streaming platform with adaptive playback, DRM-protected video, subscription billing and a unified admin — engineered to run on standard cloud infrastructure at any scale.

  • 99.9%Playback success rate
  • 3-screenWeb · Android · Smart TV
  • 10 moConcept to launch

Trusted by 8,200+ businesses across 110+ countries · NDA on request · Reply in under 24h

IndustryMedia, OTT & entertainment
RegionGlobal — multilingual
Timeline10 months end-to-end
EngagementProduct build (in-house product)
PlatformsWeb · Android · Android TV
Core stackLaravel · Vue.js · Kotlin · ExoPlayer · AWS
Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting
Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting
The challenge

OTT “clone” scripts collapse the moment real viewers hit play

The OTT category is flooded with cheap Netflix-clone scripts. The problem isn’t the UI — it’s what happens when a real audience actually presses play. Most scripts ship with unsigned HLS streams (so the video URL is one curl command away from being pirated), no adaptive bitrate (so anyone on a 4G connection rage-quits), and a monolithic backend that falls over at a few thousand concurrent viewers.

We built Flixoo to remove those three failure modes from day one. DRM-protected playback, adaptive HLS & DASH manifests for every encode, a backend that runs comfortably on autoscaled cloud infrastructure, and the same content library served identically on web, Android phones and Android TV — with a single admin and a single subscriber identity.

Our approach

Player-first engineering, then everything else

We started where most OTT projects finish: at the player. We picked ExoPlayer for native Android, hls.js / dash.js for web, and built a unified streaming pipeline that encodes every uploaded asset into multi-bitrate ladders, watermarks them, packages them for HLS and DASH, and signs every manifest with a short-lived token. Without that foundation, the rest of the product is a demo.

On top of that came the Laravel backend (content CMS, subscriber accounts, billing, analytics, roles), a Vue.js admin panel for content operations and the native Kotlin Android app (MVVM, Room cache, Glide image pipeline, Material 3 UI). Authentication and push run through Firebase. Storage and delivery are AWS S3 + CloudFront with origin-shielded caching so a spike in viewers doesn’t drag the origin down.

Engagement details

Our Solution

Cooperation Model

Flixoo is a next-generation OTT and live streaming platform for web and mobile, developed by SpaGreen Creative from concept to launch with full ownership of design, encoding pipeline, backend and client apps.

Team

1× UI/UX Designer1× Frontend Engineer (Vue)1× Android Engineer (Kotlin)2× Backend Engineers (Laravel)1× QA Engineer1× Product Manager

Methodology

Agile with player-first prioritisation. Every sprint shipped a working build to a test cohort on real devices — including low-end Android phones — so playback regressions surfaced before they hit production.

Tools

FigmaAndroid StudioFirebaseMySQLGitHub ActionsTrelloPostman

Technologies

Laravel (API + admin)Vue.js (web admin panel)Kotlin + Java (native Android)ExoPlayer · hls.js · dash.jsMVVM · Retrofit · RoomFirebase Auth & FCMAWS S3 + CloudFront + MediaConvertDRM (token-signed manifests)

Timeframe

10 months from initial UI/UX design and backend development through to full deployment and optimisation for web, Android and smart TV platforms.

Streaming performance

Real-world playback & reliability metrics

Aggregated player telemetry from production deployments running on standard AWS infrastructure.

99.9%Playback successFirst-frame within 2 seconds, <0.4% rebuffer
3Screens supportedWeb, Android, Android TV from one admin
12k+Concurrent viewersSustained on standard AWS autoscaling group
−52%Bandwidth costVs. fixed-bitrate predecessor at same quality
Outcomes & constraints

Results

Key Achievements

  • Shipped a production OTT platform for web, Android and smart TV
  • Integrated DRM-style protection with short-lived signed manifests
  • Adaptive HLS & DASH playback across every device class
  • Unified admin with analytics, monetisation and content scheduling
  • Subscription billing with promo codes, trials and grace periods

Challenges

  • Maintaining playback quality on low-bandwidth and 4G networks
  • Locking down premium content against URL scraping and ripping
  • Scaling origin and CDN cost as the catalogue and audience grew
  • Delivering an identical UX on web, mobile and the 10-foot TV experience

We tested four other OTT scripts before Flixoo. Two pirated playback in five minutes, one couldn’t hold 500 concurrent viewers. Flixoo was the only build where the player was treated as the core product, not a checkbox.

Product LeadRegional Streaming Service · Verified deployment
4.9/5
Launching a streaming service?

Get a Flixoo-grade OTT platform for your catalogue.

Talk to a senior streaming engineer. We’ll review your catalogue, target devices and monetisation model and send a fixed-price proposal in 24 hours.

  • Adaptive HLS & DASH out of the box
  • DRM-grade signed playback
  • Web · Android · Android TV
  • Subscription & ad monetisation ready

Trusted by 8,200+ businesses · 110+ countries · NDA on request · Free quote in 24h

Buyer FAQ — building an OTT platform like Flixoo

Flixoo is a complete OTT and live-TV streaming platform — Laravel/Vue web admin and storefront, native Kotlin Android phone and TV apps, an encoding and packaging pipeline (HLS + DASH), subscription billing, content scheduling and viewer analytics. It is sold as a one-time licence with full source ownership.

A white-label re-deployment with your branding, content seeding, payment gateway, app store publishing and a small custom UI typically goes live in 4 to 8 weeks. A fully custom OTT platform with original content workflows, multiple subscription tiers or live sports takes 16 to 26 weeks.

Yes. Every uploaded asset is transcoded into a multi-bitrate ladder and packaged for HLS and DASH. Manifests are signed with short-lived tokens so URLs can&rsquo;t be scraped. Offline downloads with DRM-style protection are supported on the Android app.

Yes. Flixoo supports live channels via RTMP/HLS ingest from any encoder (OBS, hardware encoders, cloud transcoders), with DVR rewind, EPG (electronic programming guide) and concurrent-viewer limits per subscription tier.

Subscription (SVOD) with multiple tiers, transactional (TVOD / rent-or-buy), ad-supported (AVOD) with pre-roll and mid-roll, and free tiers with paywall upgrades. Stripe, PayPal and local gateways are integrated; promo codes, trials and grace periods are built in.

On standard AWS infrastructure (autoscaled API + CloudFront in front of S3 origin), Flixoo has sustained 12,000+ concurrent viewers without origin pressure. Beyond that you scale horizontally — the architecture is designed for unlimited horizontal scale.

Native Android and Android TV apps ship by default. Fire TV runs the Android TV build. iOS and Apple TV apps are available as a separate engagement, typically 8–12 weeks of additional work on top of a Flixoo deployment.

The CodeCanyon licence is a few hundred dollars. White-label re-deployments by SpaGreen start at $4,800 USD. Fully custom OTT builds with original content pipelines, multi-region CDN, live sports or advanced DRM are scoped per project and typically land between $25,000 and $90,000.

Can we help you with a streaming project?

From original-content services to live-event streaming and TVOD libraries, partner with SpaGreen Creative to ship a streaming platform that holds up under real viewers on real networks.

Contact SpaGreen Creative