OVOO — a web-first OTT CMS for movie, web series and live TV operators
How SpaGreen Creative built OVOO — a Laravel-powered video CMS for OTT websites with subscription billing, ad monetisation, multi-server playback and a player that holds up under real launch-day traffic.
- 99.9%Playback success
- 15k+Concurrent viewers tested
- 8 moConcept to launch
Trusted by 8,200+ businesses across 110+ countries · NDA on request · Reply in under 24h
Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & Reporting Cloud Solutions IT Consulting Technology Strategy Business Solutions Analytics & ReportingWeb OTT sites still convert — if the CMS, player and CDN actually work together
Mobile gets most of the streaming-industry headlines, but a sizeable share of viewers still land on a web URL first — SEO traffic, paid acquisition, social link clicks, embedded previews. The web experience is where many subscriptions are sold and where every ad impression has to fire reliably. Web OTT done wrong is invisible; done right, it is a quiet revenue machine.
OVOO was built as the operator-friendly answer: one Laravel CMS to manage the catalogue, one responsive player that works from a budget Android browser to a 4K desktop, and a multi-server playback model so operators can balance hosting cost against playback quality without rewriting the front end.
CMS-first, player-second, scalable third
We started with the content operator’s daily workflow: bulk uploads, scheduled releases, series-and-episode structure, multi-language subtitles, ad break placement, geo restrictions and subscription gating. Those flows shaped the schema before we wrote a single template.
The player layer uses hls.js with adaptive bitrate, token-signed manifests and a custom ad insertion module compatible with VAST tags. Operators can route playback to their own origin, to a third-party CDN, or to a multi-server pool with health checks — whichever costs less for their audience profile. The result is a web OTT product that doesn’t collapse on launch day.
Our Solution
Cooperation Model
OVOO is a web-first OTT CMS designed end-to-end by SpaGreen Creative — sold as a one-time licence with full source code so operators can own and extend their platform.
Team
1× UI/UX Designer1× Frontend Engineer (Vue)2× Backend Engineers (Laravel)1× QA Engineer1× DevOps Specialist1× Product Manager
Methodology
Agile with content-operator-in-the-room reviews. Real video catalogues were loaded every sprint so the CMS handled real metadata, real subtitle files and real ad pods.
Tools
FigmaLaravel · Vue.jsMySQLDockerGitHub ActionsTrello · Postman
Technologies
Laravel CMS & APIVue.js responsive web playerhls.js · dash.js · VASTMySQL + Redis cacheAWS S3 + CloudFront originMulti-server playback poolStripe · PayPal · regional gateways
Timeframe
8 months from CMS schema design and admin UX through to player engineering, load testing and post-launch optimisation.
What OVOO delivers in production
Aggregated player telemetry across active OVOO-powered websites running on a mix of self-hosted and CDN origins.
Results
Key Achievements
- Shipped a web-first OTT CMS with responsive adaptive player
- Multi-server playback pool with origin health checks
- Subscription, ad and rent/buy monetisation in one CMS
- Live channels with EPG alongside on-demand catalogue
- Operator-friendly bulk import, scheduling and geo restrictions
Challenges
- Sustaining playback across budget Android browsers and 4K desktops
- Balancing CDN cost against player reliability on launch days
- Protecting premium content against URL scraping and ripping
- Building a CMS UX that content operators actually adopt
Our previous OTT site fell over the day we ran a launch campaign — 100% of the budget went into a 502 error page. OVOO held the same campaign cleanly. The player just kept working.
Ship an OVOO-powered OTT site that survives campaign day.
Talk to a senior streaming engineer. We’ll review your catalogue, monetisation model and hosting plan and quote a fixed-price build in 24 hours.
- Responsive adaptive web player
- Multi-server playback pool
- Subscription · AVOD · TVOD ready
- SEO-friendly catalogue URLs
Trusted by 8,200+ businesses · 110+ countries · NDA on request · Free quote in 24h
Buyer FAQ — launching a web OTT site with OVOO
OVOO is the web-first OTT CMS — a Laravel CMS plus a responsive adaptive web player. OXOO is the native mobile + Android TV app suite. They’re sibling products: many operators run both, sharing a single backend for their VOD catalogue, subscribers and ad pods.
A white-label OVOO deployment with your branding, content seeding, payment gateway and player customisation typically goes live in 4 to 8 weeks. A fully custom web OTT CMS takes 12 to 22 weeks.
Yes. Live channels can be ingested via RTMP/HLS from any encoder (OBS, hardware encoders, cloud transcoders), with EPG, DVR rewind and per-tier concurrency limits. Live and VOD share the same catalogue and billing.
OVOO can route video playback across multiple origins with health checks — your own server, an AWS CloudFront distribution, a budget bunny.net origin, or all three. Operators choose the trade-off between cost and quality without rewriting the front end. This is what keeps the player working when one origin slows down.
Subscription (SVOD), transactional rent/buy (TVOD), ad-supported with VAST-compatible pre/mid/post-roll (AVOD), and free tiers with paywall upgrades. Stripe, PayPal and 10+ regional gateways are integrated.
Yes. Every title, season, episode and category has a clean URL, structured data (Movie / TVSeries schema), Open Graph cards and a server-rendered landing page so search engines and social platforms can index it properly.
On a properly configured multi-server playback pool with CDN in front of object storage, OVOO has sustained 15,000+ concurrent web viewers without origin pressure. Beyond that you scale horizontally — the architecture is designed for it.
CodeCanyon licence is a few hundred dollars. White-label OVOO deployments by SpaGreen start at $4,800 USD. Fully custom web OTT CMS projects with multi-region playback, advanced DRM and original content workflows are scoped per project.
Can we help you with a web streaming project?
Whether you want OVOO as a re-deployment or a fully custom web streaming CMS, SpaGreen Creative will ship a player and a CMS that earn their keep on launch day and every day after.
